Patient satisfaction is a valid indicator for measurement of service quality and is important to a successful health care organization (Press, 2002). Successful organizations recognize patient satisfaction as a core operating strategy and it has become an integral component of the measurement of health care quality. In the patient's mind, perception is reality and patient satisfaction is a valid outcome indicator of the quality care experience. To provide quality customer service, employees require a support system that includes appropriate training and education, staffing, reinforcement, information, equipment, and empowerment (Dwore, 1993).
